Could tele-seminars boost your business?

Small business coach Hannah McNamara from SME Academy (http://www.smeacademy.co.uk) in London talks about an innovative way to reach more customers than you ever could through one-to-one sales meetings or telephone meetings.

For decades professional services firms have known about the power of running seminars and events to showcase their services. It can help to boost their profile, demonstrate their expert knowledge of their subject area and build relationships with both existing and prospective clients. You could also tap into this as a way of growing your business and boosting sales.

You could be forgiven for thinking, “That wouldn’t work for my business.” After all, it can seem like a big investment to organise the event, pay for the room and make sure you get the chance to mingle with everyone.

If your customers are dispersed around the country or even internationally, you might wonder whether they would be willing to travel to hear someone from your company speak at a seminar.

Running a tele-seminar or a webinar delivered via the internet could be the solution for you.

A tele-seminar is simply a seminar delivered by conference call. The speaker hosts the event and delegates dial in and enter a PIN code to access the call. Delegates can phone in from their office, home or wherever they are, so it can be much more convenient for them. The downside is that you lose the face to face contact and the ability to show people what you’re talking about. One way around this is to host the seminar as a webinar where the seminar is hosted on the internet and you can show presentations to your delegates. Another is to prepare seminar handouts which are emailed to delegates before the seminar so that they can work through it making the event quite interactive.

Tele-seminars and webinars offer you the chance to educate your customers and prospects about what you do, establish yourself as the expert in your field and promote your goods and services to a much wider audience than if you were to book individual sales meetings with them.

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