[Video Tip] Squeeze Pages – what are they and how do you use them?

Hannah McNamara from SME Academy explains how to use squeeze pages in the internet marketing for your business to capture customers’ details for lead generation purposes.

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Transcript

Squeeze Pages – What are they and how do you use them?

Ask most people in business what they want their website to do for them they’ll probably tell you it’s to bring them more leads, but not all websites are actually set up to do this.

Let me explain.

Imagine this, you’ve stumbled upon a nice little speciality store down a hidden back alley. You walk in, can’t quite find what you’re looking for and there are no assistants to help you, so you shrug your shoulders and you walk out again. The assistant who is in the stock room hears the door slam on your way out and rushes to see who’s there, but it’s too late – you’ve gone! – and the chances are you won’t come back. Another lost opportunity.

Now imagine the same situation again. You’ve found that same store, you walk in and you’re immediately greeted by someone who says “you’re new here aren’t you? Tell you what – would you like a free gift with our compliments? Write down your details on this card and I’ll get you your free gift from behind the counter. Now you’re on our list, you’ll be the first to know when we’ve got any special offers on. So, what were you looking for?” Even if you don’t buy anything this time around, the assistant has got your details and can follow up with you. They have also engaged you in a conversation and left you with a nice warm fuzzy feeling because you weren’t expecting a gift and that’s a much better start to a business relationship.

Squeeze pages work in exactly the same way.

Squeeze pages are those pages on your website whose sole purpose is to get visitors to your site to give you their contacts details. They aren’t there to sell, to display your wares or to give visitors the full history of your company. They set out what you’ll get when you hand over your details. Telling them all about your business and everything else you offer comes later.

When it comes to creating squeeze pages, the simpler the better. Keep it focused on the one aim of getting their contact details and, if you can, telling you more about them – you know a bit of market research. Find or create something that your target market will find useful such as an e-book, explain what they’re getting and in most cases people will quite happily give you their permission to follow up with them.

Once you’ve got their details, you can direct them to specific pages on your website, make them special offers and generally keep them informed about what you do.

So think through how you’re going to follow up with people if you use a squeeze page because here’s not much point in building a database of people who’ve visited your site if you’re never going to do anything with them!

It’s estimated that it takes somewhere between 5 and 7 ‘touch points’ before someone trusts your brand enough to buy from you, so in the first few emails to them, focus on interesting information rather than overt hard-selling.

So there you have it, a quick overview of squeeze pages and how to use them!

For more video tips and articles go to: www.smeacademy.co.uk

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