Module 3: Strategy

“Fail to Plan, Plan to Fail” this is advice we’ve heard since our school days but how many of us really believe it and follow it in our business. In this video Patrick White discusses just how important it is to have a strategy if you want your business to succeed.

Have you got a Strategy? Is it right for your business?

On Module 3 of the Business Growth Course you’ll be introduced to eleven potential strategies and evaluate which one is right for your business based on your Vision and Goals, and the Diagnostics you created in the previous session. Having the right strategy for your business if fundamental to your success!

What Does Module 3 Include:

The saying goes, “if you fail to plan, you plan to fail”. When preparing for growth in your business, it is essential to know exactly where the business is heading and how you are going to get there.

In this session you will be building on the work you have already done to set your Vision and Goals, and combining that with the in-depth knowledge you now have about your business from the Diagnostics session, to create a realistic plan for growth. During this session, you will start to work on the Strategy Document for your own business.

What you’ll be covering in this session:

• How far ahead can you realistically plan for?
• The key elements of Strategic Planning—Competitive Advantage, Adding Value, Mass markets vs. Niche Markets, Cost-Based Strategies & Market-Based Strategies
• Examining Contingency Plans and Growth Plans
• Corporate Culture—what is it, what drives it and how do you go about defining the culture of your company?
• Integrating your Strategic Plan with your Vision, Aims and Objectives
• Using Analysis tools such as SWOT and PEST within your Strategic Plan
• Porter’s Five Forces model and how this can be applied on a practical level within your business
• The resources that you need to implement your strategy
• 11 Different types of Strategies and how to choose the strategy/strategies that will enable your business to grow and meet your objectives

Find Out More about the Business Growth Course

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