Emergency Marketing Mentoring Programme

• Need to get more customers or clients fast?
• Worried that a recession could impact on your business?
• Don’t have the time to go on a marketing course?

“This Marketing Mentoring package could just be what you need”

At the moment you may not be able to afford to spend time away from your business on a course – especially if you’re not convinced that you’ll learn anything that’s relevant to your business.

Maybe now’s the time to work with an experienced Marketing Mentor who will help you work out a plan for your business.

Your mentor helps you to make sure that your marketing plans make sense, will generate results and incorporate every part of your business.

Your Marketing Mentor identifies where the gaps in your marketing knowledge are and teaches you what you need to know to get the best results from your existing marketing advisers, whether they are in-house marketing staff or external agencies.

You can use your sessions with your mentor to go through your plans, practice ‘selling your business’ to customers, tap your mentor’s experience to find out whether you’re paying over the odds for advertising or other services, and generally pick their brains! In these sessions, you call the shots. The only thing that your mentor won’t do is to do your marketing for you!

Your Mentor will also help you to see where you’re missing a trick or losing business – for example did you know that 80% of sales are made AFTER you’ve had 5 or more points of contact with a customer, and yet a staggering 90% of sales people give up before getting to this point? By building a few extra communications into your sales and marketing process you could dramatically improve your conversion rate and your sales.

Included in the programme:

Part 1: Marketing Audit: helps you clarify your current marketing activities and plan the next step

Part 2: Mentoring Session 1: 2-hour private session with your mentor

Part 3: Mentoring Session 2: 2-hour private session with your mentor

What can I cover in the private sessions?

Once your mentor has a clear picture of your current activities and level of experience, you’ll set the agenda for each consultation. Typical topics covered include:

• Advertising – including print, online advertising, radio and TV
• Customer Service – including handling complaints and getting referrals
• Direct Marketing – including sales letters, direct response advertising and emails
• Internet Marketing - including email marketing, search engine marketing, blogging and social networking
• Marketing Strategy – how your marketing fits in with your overall plans
• Networking – including live networking and online social networking
• PR and Publicity – including editorial features, events and conferences
• Sales Promotions & Incentives – including price promotions and special offers
• Sales Techniques - including up-selling to existing customers, business development and improving conversion rates
• Tele-marketing and Canvassing – including cold calling, warm calling and developing leads

Package Price: £500+VAT

How to Book: Contact Us

The Mentors

All our Marketing Mentors are experienced marketers in their own right. The SME Academy has strong links with the Chartered Institute of Marketing, and one of our directors, Hannah McNamara, has been a mentor to some of the members for a number of years.

Key Personnel:

Hannah McNamara is a respected Chartered Marketer and published marketing book author, who regularly delivers Marketing seminars and workshops via Business Link London, Croydon Chamber of Commerce and has spoken at the Business Start Up show for several years.

Dr Patrick White is a highly experienced business and self-made multi-millionaire entrepreneur. Not only is he highly academically qualified (holding both an MBA and a PhD), he has first hand experience of building businesses both large and small.

Are you eligible for a grant to pay for this?

If your business employs between 5 and 249 staff you may be eligible for a grant to part-fund this coaching package. Contact Hannah McNamara on 020 7939 9910 or email info at smeacademy.co.uk – replace ‘at’ with @ – to find out.

Here’s how we can help you with your cash flow…

We accept payment by credit card, so if you’re claiming funding you could receive your funding cheque before your credit card statement is due. Even if you’re not claiming funding, paying on your credit card could give you vital breathing space.