FREE Sales training course with Patrick White

Self-made multi-millionaire entrepreneur Patrick White will be presenting his popular course Sales Success: The art of consultative selling at Business Link London’s event on Wednesday 28th January 2009.

The one-day course is suitable for owners and directors of small and medium sized businesses and firms in London, plus any otheir employees who need to be able to sell more effectively to customers and clients.

The event is fully funded by Business Link London, so provided that you qualify, you can attend free of charge.

Course Details

A successful sales strategy is crucial if you want to achieve your business goals. This event will establish the key steps to successful selling and teach you how to put them into practice.

The event is beneficial to established businesses who wish to optimise their selling techniques to achieve set objectives.

The session looks at understanding your customers and identifying opportunities to sell new products, keeping a central record of customer details and improving customer service. These are just some of the techniques that can help you retain existing customers and sell to new prospects with a similar profile.

In this session you will learn to:

* Understand the importance of preparation
* Learn how to create dialogue
* Sharpen your critical skills
* Establish how to focus on your customer’s needs
* Understand the optimum questioning strategy
* Learn how to listen and position your message
* Use objections to move forward

Patrick White is a consultant and trainer specialising in business strategy, business finance, marketing management and organisational behaviour. He has benefited from a successful international corporate career and went on to become a serial entrepreneur owning businesses in the hospitality, retail, IT and food and beverage industries.

Book onto this event
This event is being held on 28 January 2009. To book your place follow the relevant link:

Wednesday 28 January, 2009, 9.30am – 4.30pm – Opens in a new window

Cost: Free
Location: West Kensington

Terms and conditions
You can book on to a maximum of two events from this season’s programme (January to March 2009). Attendance is restricted to one person per company per event to maximise networking opportunities.

Business Link London is a service for London based businesses only, your organisation must be London registered to attend this event. If you live in another region, Business Link can still help you. Find details of your local Business Link service (opens in a new window) – Opens in a new window.

If you have any queries or access requirements, please contact Business Link London’s dedicated bookings team on 0845 6000 787.