SME Academy is a recognised training provider with the Leadership and Management Service (LMAS) which is funded by the Skills
Funding Agency (in England only) to support senior leaders to enhance their businessbuilding and leadership skills with the aim of fostering business growth.

Assuming you are eligible for the grant and would like to use our company for your leadership and management development – which can include training, coaching or mentoring – we can help you access it.

Successful businesses will be able to claim up to £1,000 on a match-funded basis towards the fees for our training, coaching or mentoring services.

Here is how is works:

Eligibility
Businesses must be able to demonstrate the potential for high or fast growth. This is defined as either:

• An existing private sector business that can be expected to increase turnover or employment by 20% or more for each of the next 3 years
• A new business (trading, but for less than 1 year) that can be expected to reach a turnover of £500,000 or more in three year’s time
• An existing Social Enterprise that can be expected to increase turnover oremployment by 10% or more for each of the next 3 years

The Government estimates that around 10% of all businesses can meet these criteria.

• The beneficiaries of the Service should be businesses/organisations employing between 2 and 249 full-time equivalent employees in the Greater London region (i.e.the 33 London boroughs). Businesses from outside the region will be referred to the appropriate regional contractor.
• For organisations employing less than 50 staff, only the owner, CEO or equivalent can access the funding. For organisations employing 50-249 staff, key directors/key managers who report directly to the most senior person and have strategic responsibility for the business are also eligible.

Ineligible

• Businesses/organisations that have previously been supported through LMAS since 1st April 2011
• Public Sector organisations (including Local Authority controlled schools)
• Individuals from outside the EU who have not lived in the EU for the last 3 years
• Businesses employing less than 2 or more than 250 people
• Businesses that cannot demonstrate high or fast growth potential

Grant funding
Successful applicants can claim up to a maximum of £1,000 from the LMAS. This must be fully matched £ for £. Organisations will not be able to reclaim VAT from the LMAS.

For example:

• If the training programme costs £1,000 + VAT, the client may claim back £500
• If the training programme costs £2,500 + VAT, the client may claim back £1,000

How it Works

• You complete an application form which sets out the measures the LMAS uses to assess high or fast growth potential. If this self-assessment suggests the employer is likely to be eligible, they will e-mail you with the contact details of our specialist adviser. The adviser will attempt to make contact within 5 working days. If we have made three unsuccessful attempts we will send an email asking the employer to contact us directly if still interested.
• The adviser will visit potentially eligible clients and, once eligibility is confirmed, help them to identify their development needs around leadership and management, which forms the basis of the Personal Development Plan (PDP). The adviser then suggestsproviders who can help meet the needs of the client. If the client has a particular training provider they wish to work with, this will always be one of the suggestions shown on the PDP, and the client’s choice of provider is final.
• Having agreed areas of interest the Adviser uses their expertise to suggest approaches and solutions designed to suit the client’s personal learning style, time and financial constraints, and any other relevant circumstances. The proposed solutions could include training consultancies, coaches, networking organisations, professional organisations and colleges. When a client has been visited and their eligibility confirmed, the chosen provider is copied into the email sent to the client.
• The applicant is sent an Agreement Letter confirming the course (or courses) and grant payment. Training must commence and claim paperwork be completed within 90 days of the date on the PDP, or by 15/03/2012, whichever is the earliest. LMAS cannot guarantee payment for any training started/paid for by the applicant before the Agreement Letter is sent.
• Having chosen training activities the client books and pays the chosen training provider in full.
• The client invoices the L&M Service with proof of payment and a completed template to request reimbursement of costs up to a maximum of £1000.

Eligible Training
Any leadership or management training recorded as a need on the PDP is eligible. This can include formal training (e.g. qualification based) or informal training (e.g. coaching or mentoring). Only the person named on the PDP can benefit from the grant funding. All
training/development should aim to optimise the contribution of the client’s staff to the growth of the business.

Ineligible Training

• Training that commences before the client has completed and signed a PDP with a LMAS advisers cannot be funded through the service.
• The Service cannot support mandatory or technical training (e.g. IT software training) or training with little or no leadership/management content.
• The Service cannot support marketing training of any sort (this includes Search Engine Optimisation/Management)
• The Service cannot support incidental costs e.g. accommodation, travel, exam fees, membership fees.
• The Service will not pay for training, coaching or mentoring activities unless they are identified on the PDP.

Training provision identified by the Adviser can be provided by a Skills Funding Agency quality assured provider, but the final choice of provider always rests with the employer. Should the client choose a non Skills Funding Agency accredited provider the Adviser can
undertake to obtain references, but the Service cannot accept liability if the quality of training delivered is unsatisfactory.

1) They have recently taken on new responsibilities, but carry on doing their old job

When someone is promoted, it’s important for the organisation that they get up to speed as quickly as possible. There isn’t always the time for people to learn the new job before other people start expecting to see results. Many managers in this situation respond by continuing to do their old job (only in a more bossy way) or failing to delegate, which means their direct reports don’t start to develop the ability to assist their manager. This doesn’t help anyone. These people are good candidates for coaching and are almost always receptive to it.

2) They have issues with communication skills

‘Communication skills’ covers a huge spectrum of development needs – they might be sending one-line abrupt emails, belittling people, having difficulties with a colleague, avoiding confrontation,  not speaking up in meetings and so on. Executive coaching can help them to be more empathetic and consider the impact their communication style is having on others. Depending on the person, they may respond well in a workshop or if your organisation is status-orientated they might prefer to work on this in the privacy of an executive coaching session instead.

3) They need to improve their leadership skills

There are so many books, courses and resources available on leadership. They all add value and give people the information they need to be a good leader. It’s the application of that information which makes a difference in the long-term. Executive coaching helps people to apply the knowledge they have and turn it into something practical. It also gives them the space to practice these new skills before trying them out ‘live’ on their staff and helps boost their confidence. Position it to them that they’ll be able to do this in private and they are likely to be receptive.

4) They have started to deliver work at the last minute or late

When an otherwise organised person starts struggling to meet deadlines it can indicate that they are having challenges saying ‘no’, delegating, or something else is bothering them. While they might think the last thing they need is to work with a coach because it eats into their day, the benefits to them can be huge. Executive coaching sessions don’t need to take long – they can be half an hour on the phone. They may need a little coaxing and convincing to take time out, but it will be worth it.

5) They ask for it!

Yes, this might appear obvious, but it can sometimes be overlooked when someone is already doing well in their job. They might be able to keep up appearances now but know that they need support with something in order to continue to perform. Whether they are asking for presentation skills coaching, conflict management coaching, time management coaching or any other type of coaching if you can respond quickly, they will be very grateful. Executive coaching doesn’t have to be a long-term support. Many of our clients find that one or two sessions is all they need to work on achieving a specific outcome.

While some of the above examples might appear to focus on coaching being used to ‘fix’ a problem, it’s important to position coaching as something positive – which it is. Depending on the culture of your organisation, changing the terminology might convince an otherwise sceptical person to accept help. We know they are going to be coached, but they might respond better to it being pitched as ‘one to one training’, ‘mentoring support’ or ‘leadership development’. Just make sure the coach you choose can cover this as well.

Hannah McNamara is the managing director of HRM Coaching Ltd. She is a former head of marketing and a Chartered Marketer. HRM Coaching specialise in providing down-to-earth, jargon-free coaching and development for senior executives and managers. Hannah and her team work internationally and can be contacted on +44 (0)20 7939 9910 or via www.hrmcoaching.com

This article on executive coaching originally appeared in Training Journal

It is therefore imperative that your business is ready to respond and has an up to date and robust marketing strategy. In this week’s tip of the week, Serial Entrepreneur Patrick White introduces you to Module 4 of the Business Growth Course, which addresses these very issues and offers helpful insight.

Find Out More About the Business Growth Course

Session 4: Marketing

A good Marketing strategy is at the heart of a solid growth strategy. In order to increase your revenue and profitability, you first need to understand your customers’ needs, provide a product or service to meets those needs and let your customers know that the solution they are looking for exists!

What you’ll be covering in this session:

• The concepts behind a Marketing-led approach to business and the POISE model of Marketing
• Contents and Structure of a Marketing Plan and how each section is relevant to your business
• Marketing Research—working within the process, different types of Marketing research
• Using Marketing Research tools and techniques
• Applying analytical tools to your Marketing Plan
• Understanding Buyer Behaviour and what makes people decide to buy from you—you’ll be shown how this applies to both B2B and B2C customers
• Classification and segmentation of customers according to type and buyer behaviour
• Setting strategies according to the current stage of the Product Life Cycle and planning for New Product Development and Launch
• Applying the Boston Matrix and Ansoff’s Matrix to your business to identify which products you should be offering to which markets
• Pricing Strategies—you’ll be shown 13 different short-term and long-term strategies for using your price to position your products and services in the marketplace; as well as in the minds of your customers, and to generate sales
• Channel and Distribution Tactics—selling via agents, wholesalers, retailers and other intermediaries
• Communicating your message and promoting your products and services through appropriate media
• Relationship Marketing and Business Development strategies for forging strong business contacts
• Creating your own Marketing Flowchart which illustrates how you will execute your plan

Find Out More About The Business Growth Course

Are certain people making life difficult for other people at work? SME Academy offers a solution.

Problem behaviour at work affects everyone. It affects the people on the receiving end and it also affects those who are bullying and argumentative in the first place.

But how do you deal with it?

The first step is to take a pro-active stance, take command and control it in a positive way. It used to be that punishment was the only way forward and indeed some form of disciplinary action may be required. But prevention and support should also be provided, along with a strong and positive management style that will go a long way towards preventing such occurrences happening in the future.

Both coaching and mentoring have led to positive changes in such individuals, as they are offered practical and supportive solutions to change the behaviour that has so affected them and their colleagues. While it will take time to get back to a workplace which is more positive in nature, if you can provide leadership that everyone looks to for advice and support you will be setting the stage for that to gradually evolve.

It can be a tricky balance to present a face of management that is both firm yet supportive in the right ways, but it is vital to do so. You should also keep a close eye on how things are progressing and be prepared to meet with members of staff who have concerns or issues about any kind of detrimental behaviour they are experiencing at work.

Many businesses are now turning to neuro-linguistic programming (NLP) to produce better results over both the short and the long term. NLP is designed to help you understand the behaviours of others from both audio and visual signs, and can therefore help in two ways. Firstly the offending member of staff will learn how their behaviour affects others in a detrimental way, and secondly they will also learn how to make positive changes that will help to eradicate the problem behaviour altogether.

As far as your role as a manager is concerned it is vital to ensure that you learn to identify problem behaviour as soon as it arises, rather than finding out about it from staff members. By providing a hands on management style you can learn more about how your team works and thus get to know your team a lot better than perhaps you do now.

By looking at long term solutions to problem behaviour rather than quick fixes, you will find that your team works in a more harmonious way as a result.

SME Academy offers a range of Coaching and Mentoring packages that can be adapted to your needs. Call us on 020 7939 9910 or click here for more information about coaching

© Copyright Hannah McNamara 2010

However – and this is a big warning to you! – while there are a great deal of people finding new business contracts and profitable relationships online, there are also others that are losing out BECAUSE of online networking. How? Because they haven’t taken the necessary steps to protect their own personal brand and online identity.

When looking to enter into a new business relationship it is quite standard to ‘google’ someone to find out who they are. The results can bring up all sorts of images and information that you would prefer people not to see. When you’ve finished reading this, try Googling yourself and see what comes up.

I’m willing to bet that if you’re on Facebook, LinkedIn, MySpace or Bebo, your profile came up (it may have been hidden a few pages into the search results). Even if the person viewing your profile isn’t a member or isn’t signed in, they’ll probably have seen your profile picture. Anyone starting to sweat at this point?
Just taking Facebook as an example, your public profile page appears on Google and in many cases displays a selection of your friends. Hmm…even if your profile pic is perfectly presentable, what about the photos of your friends? Would they impress a potential business associate?

Ok, so if you’ve now started to think about what you can do on a practical level to undo any damage to your reputation, here are some things you can do right now. The tips are about profiles on Facebook, but the principles apply to all social networking sites.

•    Change your profile name so that it doesn’t include your full name as it appears on your business webiste – abbreviate your name or use a nickname. Your real friends will know who you are.
•    If you do want prospective clients or customers to find you or you’re using the site for professional networking, seriously think about having TWO profiles, one for friends and one for professional contacts.
•    Check your privacy settings and put them up to the highest level. If your friends have a habit of tagging photos of you, go onto the page where the photo appears and click ‘Remove Tag’. Then go to your Privacy settings and alter the settings relating to who can view your pictures and videos. I recommend you set them at maximum privacy if you can bear to.
•    Look very carefully at what comments and pictures other people have posted on your profile. If they aren’t saying the right things about you or they are likely to reflect badly on you, delete them and make sure that you check regularly to see that the amusing but crude pictures, jokes and YouTube videos people tend to share don’t keep coming back to haunt you!
•    Now go to your Applications. If you’ve added applications that won’t impress people, remove them straight away. Business contacts are rarely interested to know which person from ‘Friends’ you are most like.
•    Now to your Groups. Even if you’ve got your privacy settings up to the max, the instant you join a Group, you’re appearing on the online map. The Groups you join say a lot about you and in many cases mean that your full profile is visible to any other members of that Group. If you in a moment of madness joined the ‘Why I hate my boss’ group or ‘interesting places I’ve had sex at work’, it’s probably time to leave that group.
•    Now to your Friends list. Do you really have 347 friends who you see on a regular basis? You’re probably giving every one of them full access to your profile. Just because you’ve decided that photos of you will only be visible to your friends, it doesn’t mean that they aren’t going to show them to anyone else. Especially if you’ve accepted a Friends request from a colleague or ex-colleague. If you really don’t want certain people to see what’s in your profile, you can either adjust your Privacy settings to restrict what people can see or consider removing them from your friends list.
•    If you communicate with your friends via the Wall feature, remember that you are having a very public conversation. If you post something like “I was so drunk last night I can’t remember what I did” on a friend’s wall, you have absolutely NO control over who is going to see it. Use the private message boards or old-fashioned e-mail for personal communications.
•    Finally, if all else fails, close your account and start again (although it is easier said than done to get your profile data removed from a social networking site).

Now, before you rush off to update your profiles to make them squeaky clean, if someone is searching for you online, you still need to come across as you. If you’re a fun-loving person who only wants to deal with people and companies who have a sense of humour and have some energy about them, that’s what they are going to be looking for on your profile. If you only include air-brushed professional studio photos as profile pics and have no applications at all on your profile, there’s a danger that you’ll come across as a bit dull or not their kind of person. So there’s a balance. Be yourself, but within reason.

© Copyright Hannah McNamara 2010

Have you got a Strategy? Is it right for your business?

On Module 3 of the Business Growth Course you’ll be introduced to eleven potential strategies and evaluate which one is right for your business based on your Vision and Goals, and the Diagnostics you created in the previous session. Having the right strategy for your business if fundamental to your success!

What Does Module 3 Include:

The saying goes, “if you fail to plan, you plan to fail”. When preparing for growth in your business, it is essential to know exactly where the business is heading and how you are going to get there.

In this session you will be building on the work you have already done to set your Vision and Goals, and combining that with the in-depth knowledge you now have about your business from the Diagnostics session, to create a realistic plan for growth. During this session, you will start to work on the Strategy Document for your own business.

What you’ll be covering in this session:

• How far ahead can you realistically plan for?
• The key elements of Strategic Planning—Competitive Advantage, Adding Value, Mass markets vs. Niche Markets, Cost-Based Strategies & Market-Based Strategies
• Examining Contingency Plans and Growth Plans
• Corporate Culture—what is it, what drives it and how do you go about defining the culture of your company?
• Integrating your Strategic Plan with your Vision, Aims and Objectives
• Using Analysis tools such as SWOT and PEST within your Strategic Plan
• Porter’s Five Forces model and how this can be applied on a practical level within your business
• The resources that you need to implement your strategy
• 11 Different types of Strategies and how to choose the strategy/strategies that will enable your business to grow and meet your objectives

Find Out More about the Business Growth Course

For more information on the Business Growth Course and upcoming start dates, click here.

In this video Dr Patrick White introduces the first module of the Business Growth Course and explains just how important having a clear vision for your business is.

To find out when our next Business Growth Course starts Click Here

Or call Lenka on +44 (0) 20 7939 9910 to discuss whether the course is right for you.

The Business Growth Course, led by Patrick White, takes place over 6 weeks. The 2 hour sessions are perfect for learning the theory and then applying to directly to your business.

To find out when the next Business Growth Course starts Click Here

Or call Lenka on 020 7939 9910  to discuss whether the course is right for your business.

Read Testimonials for this Course

Funding is available via Train to Gain. A Home Study Course is available.

Watch the Full Video by Clicking Here