Module 4: Marketing

The business world is changing! Today customer’s are better informed and much more demanding. The internet has made information readily available to customers and for the first time ever small companies are able to compete with the big boys on very small marketing budgets.

It is therefore imperative that your business is ready to respond and has an up to date and robust marketing strategy. In this week’s tip of the week, Serial Entrepreneur Patrick White introduces you to Module 4 of the Business Growth Course, which addresses these very issues and offers helpful insight.

Find Out More About the Business Growth Course

Session 4: Marketing

A good Marketing strategy is at the heart of a solid growth strategy. In order to increase your revenue and profitability, you first need to understand your customers’ needs, provide a product or service to meets those needs and let your customers know that the solution they are looking for exists!

What you’ll be covering in this session:

• The concepts behind a Marketing-led approach to business and the POISE model of Marketing
• Contents and Structure of a Marketing Plan and how each section is relevant to your business
• Marketing Research—working within the process, different types of Marketing research
• Using Marketing Research tools and techniques
• Applying analytical tools to your Marketing Plan
• Understanding Buyer Behaviour and what makes people decide to buy from you—you’ll be shown how this applies to both B2B and B2C customers
• Classification and segmentation of customers according to type and buyer behaviour
• Setting strategies according to the current stage of the Product Life Cycle and planning for New Product Development and Launch
• Applying the Boston Matrix and Ansoff’s Matrix to your business to identify which products you should be offering to which markets
• Pricing Strategies—you’ll be shown 13 different short-term and long-term strategies for using your price to position your products and services in the marketplace; as well as in the minds of your customers, and to generate sales
• Channel and Distribution Tactics—selling via agents, wholesalers, retailers and other intermediaries
• Communicating your message and promoting your products and services through appropriate media
• Relationship Marketing and Business Development strategies for forging strong business contacts
• Creating your own Marketing Flowchart which illustrates how you will execute your plan

Find Out More About The Business Growth Course

Module 1: Vision & Mission

Knowing where you’re driving your business is just as important as driving it. Having a clear vision and mission for your business allows you to make decisions that are right for the long term growth of your business, rather than short term ones that feel good.

In this video Dr Patrick White introduces the first module of the Business Growth Course and explains just how important having a clear vision for your business is.

To find out when our next Business Growth Course starts Click Here

Or call Lenka on +44 (0) 20 7939 9910 to discuss whether the course is right for you.

Business Growth Course

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SME Academy teams up with The Best of Southwark and The Best of Wandsworth

Two areas of the popular directory site The Best Of have joined forces with SME Academy to promote the Business Growth Course to their members.

Visitors to The Best of Southwark and The Best of Wandsworth will have noticed the course featured in the events section of the websites.

Hannah McNamara, director of SME Academy, said, “This is a fantastic partnership and allows us to let hundreds of local businesses know about the courses in the area which will benefit them.”