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	<title>SME Academy, London &#124; Advice, Tips and training for business owners &#187; hannah mcnamara</title>
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		<title>How to Deal with Problem Staff</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/how-to-deal-with-problem-staff-2/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/how-to-deal-with-problem-staff-2/#comments</comments>
		<pubDate>Thu, 06 May 2010 10:44:01 +0000</pubDate>
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		<description><![CDATA[Are certain people making life difficult for others at work?

Problem behaviour at work affects everyone. It affects the people on the receiving end and it also affects those who are bullying and argumentative in the first place.

But how do you deal with it?]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.smeacademy.co.uk/wp-content/uploads/2010/07/DifficultPeople.jpg"><img class="alignright size-medium wp-image-1326" title="Difficult People" src="http://www.smeacademy.co.uk/wp-content/uploads/2010/07/DifficultPeople-300x193.jpg" alt="" width="300" height="193" /></a>Are certain people making life difficult for other people at work? SME Academy offers a solution.</strong></p>
<p>Problem behaviour at work affects everyone.  It affects the people on  the receiving end and it also affects those who are bullying and  argumentative in the first place.</p>
<p>But how do you deal with it?</p>
<p>The first step is to take a pro-active stance, take command and  control it in a positive way.  It used to be that punishment was the  only way forward and indeed some form of disciplinary action may be  required.  But prevention and support should also be provided, along  with a strong and positive management style that will go a long way  towards preventing such occurrences happening in the future.</p>
<p>Both <a href="http://www.smeacademy.co.uk/courses/business-coaching-mentoring/" target="_blank">coaching and mentoring</a> have led to positive changes in such  individuals, as they are offered practical and supportive solutions to  change the behaviour that has so affected them and their colleagues.   While it will take time to get back to a workplace which is more  positive in nature, if you can provide leadership that everyone looks to  for advice and support you will be setting the stage for that to  gradually evolve.</p>
<p>It can be a tricky balance to present a face of management that is  both firm yet supportive in the right ways, but it is vital to do so.   You should also keep a close eye on how things are progressing and be  prepared to meet with members of staff who have concerns or issues about  any kind of detrimental behaviour they are experiencing at work.</p>
<p>Many businesses are now turning to neuro-linguistic programming (NLP)  to produce better results over both the short and the long term.  NLP  is designed to help you understand the behaviours of others from both  audio and visual signs, and can therefore help in two ways.  Firstly the  offending member of staff will learn how their behaviour affects others  in a detrimental way, and secondly they will also learn how to make  positive changes that will help to eradicate the problem behaviour  altogether.</p>
<p>As far as your role as a manager is concerned it is vital to ensure  that you learn to identify problem behaviour as soon as it arises,  rather than finding out about it from staff members.  By providing a  hands on management style you can learn more about how your team works  and thus get to know your team a lot better than perhaps you do now.</p>
<p>By looking at long term solutions to problem behaviour rather than  quick fixes, you will find that your team works in a more harmonious way  as a result.</p>
<p><strong>SME Academy offers a range of Coaching and Mentoring packages that can be adapted to your needs. Call us on 020 7939 9910 or <a href="http://www.smeacademy.co.uk/courses/business-coaching-mentoring/" target="_blank">click here for more information about coaching<br />
</a></strong></p>
<p>© Copyright Hannah McNamara 2010</p>


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		<title>Is Your Online Brand Good For Business?</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/onlinebrand/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/onlinebrand/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:43:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1248</guid>
		<description><![CDATA[Marketing your business via Social Media and Online Networking has become a popular and cost effective way of growing your business. The platforms available such as Twitter, YouTube, and Facebook allow you to establish your niche and communicate to them directly. Watching your customers online and following their live feeds and discussions provides you with [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing your business via Social Media and Online Networking has become a popular and cost effective way of growing your business. The platforms available such as Twitter, YouTube, and Facebook allow you to establish your niche and communicate to them directly. Watching your customers online and following their live feeds and discussions provides you with invaluable insights into their interests and concerns. Something that previously would have cost you thousands to find out is now freely available to you.</p>
<p>However &#8211; and this is a big warning to you! &#8211; while there are a great deal of people finding new business contracts and profitable relationships online, there are also others that are losing out BECAUSE of online networking. How? Because they haven’t taken the necessary steps to protect their own personal brand and online identity.</p>
<p>When looking to enter into a new business relationship it is quite standard to &#8216;google&#8217; someone to find out who they are. The results can bring up all sorts of images and information that you would prefer people not to see. When you’ve finished reading this, try Googling yourself and see what comes up.</p>
<p>I’m willing to bet that if you’re on Facebook, LinkedIn, MySpace or Bebo, your profile came up (it may have been hidden a few pages into the search results). Even if the person viewing your profile isn’t a member or isn’t signed in, they’ll probably have seen your profile picture. Anyone starting to sweat at this point?<br />
Just taking Facebook as an example, your public profile page appears on Google and in many cases displays a selection of your friends. Hmm…even if your profile pic is perfectly presentable, what about the photos of your friends? Would they impress a potential business associate?</p>
<p>Ok, so if you’ve now started to think about what you can do on a practical level to undo any damage to your reputation, here are some things you can do right now. The tips are about profiles on Facebook, but the principles apply to all social networking sites.</p>
<p style="padding-left: 30px;">•    Change your profile name so that it doesn’t include your full name as it appears on your business webiste &#8211; abbreviate your name or use a nickname. Your real friends will know who you are.<br />
•    If you do want prospective clients or customers to find you or you’re using the site for professional networking, seriously think about having TWO profiles, one for friends and one for professional contacts.<br />
•    Check your privacy settings and put them up to the highest level. If your friends have a habit of tagging photos of you, go onto the page where the photo appears and click ‘Remove Tag’. Then go to your Privacy settings and alter the settings relating to who can view your pictures and videos. I recommend you set them at maximum privacy if you can bear to.<br />
•    Look very carefully at what comments and pictures other people have posted on your profile. If they aren’t saying the right things about you or they are likely to reflect badly on you, delete them and make sure that you check regularly to see that the amusing but crude pictures, jokes and YouTube videos people tend to share don’t keep coming back to haunt you!<br />
•    Now go to your Applications. If you’ve added applications that won’t impress people, remove them straight away. Business contacts are rarely interested to know which person from &#8216;Friends&#8217; you are most like.<br />
•    Now to your Groups. Even if you’ve got your privacy settings up to the max, the instant you join a Group, you’re appearing on the online map. The Groups you join say a lot about you and in many cases mean that your full profile is visible to any other members of that Group. If you in a moment of madness joined the ‘Why I hate my boss’ group or ‘interesting places I’ve had sex at work’, it’s probably time to leave that group.<br />
•    Now to your Friends list. Do you really have 347 friends who you see on a regular basis? You’re probably giving every one of them full access to your profile. Just because you’ve decided that photos of you will only be visible to your friends, it doesn’t mean that they aren’t going to show them to anyone else. Especially if you’ve accepted a Friends request from a colleague or ex-colleague. If you really don’t want certain people to see what’s in your profile, you can either adjust your Privacy settings to restrict what people can see or consider removing them from your friends list.<br />
•    If you communicate with your friends via the Wall feature, remember that you are having a very public conversation. If you post something like “I was so drunk last night I can’t remember what I did” on a friend’s wall, you have absolutely NO control over who is going to see it. Use the private message boards or old-fashioned e-mail for personal communications.<br />
•    Finally, if all else fails, close your account and start again (although it is easier said than done to get your profile data removed from a social networking site).</p>
<p>Now, before you rush off to update your profiles to make them squeaky clean, if someone is searching for you online, you still need to come across as you. If you’re a fun-loving person who only wants to deal with people and companies who have a sense of humour and have some energy about them, that’s what they are going to be looking for on your profile. If you only include air-brushed professional studio photos as profile pics and have no applications at all on your profile, there’s a danger that you’ll come across as a bit dull or not their kind of person. So there’s a balance. Be yourself, but within reason.</p>
<p>© Copyright Hannah McNamara 2010</p>


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		<pubDate>Tue, 04 May 2010 10:38:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1245</guid>
		<description><![CDATA[The saying goes, “if you fail to plan, you plan to fail”. When preparing for growth in your business, it is essential to know exactly where the business is heading and how you are going to get there.]]></description>
			<content:encoded><![CDATA[<p>&#8220;Fail to Plan, Plan to Fail&#8221; this is advice we&#8217;ve heard since our school days but how many of us really believe it and follow it in our business. In this video Patrick White discusses just how important it is to have a strategy if you want your business to succeed.</p>
<p>Have you got a Strategy? Is it right for your business?</p>
<p>On Module 3 of the Business Growth Course you&#8217;ll be introduced to eleven potential strategies and evaluate which one is right for your business based on your Vision and Goals, and the Diagnostics you created in the previous session. Having the right strategy for your business if fundamental to your success!</p>
<p><object width="560" height="340" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/boqrk8F1qbo&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="560" height="340" type="application/x-shockwave-flash" src="http://www.youtube.com/v/boqrk8F1qbo&amp;hl=en_US&amp;fs=1&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>What Does Module 3 Include:</p>
<p>The saying goes, “if you fail to plan, you plan to fail”. When preparing for growth in your business, it is essential to know exactly where the business is heading and how you are going to get there.</p>
<p>In this session you will be building on the work you have already done to set your Vision and Goals, and combining that with the in-depth knowledge you now have about your business from the Diagnostics session, to create a realistic plan for growth. During this session, you will start to work on the Strategy Document for your own business.</p>
<p>What you’ll be covering in this session:</p>
<ul>
<li>How far ahead can you realistically plan for?</li>
<li>The key elements of Strategic Planning—Competitive Advantage, Adding Value, Mass markets vs. Niche Markets, Cost-Based Strategies &amp; Market-Based Strategies</li>
<li>Examining Contingency Plans and Growth Plans</li>
<li>Corporate Culture—what is it, what drives it and how do you go about defining the culture of your company?</li>
<li>Integrating your Strategic Plan with your Vision, Aims and Objectives</li>
<li>Using Analysis tools such as SWOT and PEST within your Strategic Plan</li>
<li>Porter’s Five Forces model and how this can be applied on a practical level within your business</li>
<li>The resources that you need to implement your strategy</li>
<li>11 Different types of Strategies and how to choose the strategy/strategies that will enable your business to grow and meet your objectives</li>
</ul>
<p>Find Out More about the <a href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/" target="_blank">Business Growth Course</a></p>


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		<title>Module 1: Vision &amp; Mission</title>
		<link>http://www.smeacademy.co.uk/events-training/module-1-vision-mission/</link>
		<comments>http://www.smeacademy.co.uk/events-training/module-1-vision-mission/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 16:06:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events & Training]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business growth course]]></category>
		<category><![CDATA[business link]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
		<category><![CDATA[leadership and management]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[patrick white]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[sme academy]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1195</guid>
		<description><![CDATA[Knowing where you&#8217;re driving your business is just as important as driving it. Having a clear vision and mission for your business allows you to make decisions that are right for the long term growth of your business, rather than short term ones that feel good. In this video Dr Patrick White introduces the first [...]]]></description>
			<content:encoded><![CDATA[<p>Knowing where you&#8217;re driving your business is just as important as driving it. Having a clear vision and mission for your business allows you to make decisions that are right for the long term growth of your business, rather than short term ones that feel good.</p>
<p>In this video Dr Patrick White introduces the first module of the Business Growth Course and explains just how important having a clear vision for your business is.</p>
<p>To find out when our next Business Growth Course starts <a title="Business Growth Course" href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/" target="_blank">Click Here</a></p>
<p>Or call Lenka on +44 (0) 20 7939 9910 to discuss whether the course is right for you.</p>
<p><object width="425" height="344" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/SOxyY5B5Ofc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed width="425" height="344" type="application/x-shockwave-flash" src="http://www.youtube.com/v/SOxyY5B5Ofc&amp;hl=en_US&amp;fs=1&amp;" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>


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		<title>Fast Business Growth is Not Always Best</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/fast-business-growth-is-not-always-best/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/fast-business-growth-is-not-always-best/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 16:54:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Video Tips]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
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		<category><![CDATA[london]]></category>
		<category><![CDATA[patrick white]]></category>
		<category><![CDATA[recession]]></category>
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		<category><![CDATA[teamworking]]></category>
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		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1176</guid>
		<description><![CDATA[It can be very rewarding and exciting when your new business takes off and experiences fast growth, but as Patrick White explains in this video, its not always a good thing. The Business Growth Course, led by Patrick White, takes place over 6 weeks. The 2 hour sessions are perfect for learning the theory and [...]]]></description>
			<content:encoded><![CDATA[<p>It can be very rewarding and exciting when your new business takes off and experiences fast growth, but as Patrick White explains in this video, its not always a good thing.</p>
<p>The Business Growth Course, led by Patrick White, takes place over 6 weeks. The 2 hour sessions are perfect for learning the theory and then applying to directly to your business.</p>
<p>To find out when the next Business Growth Course starts <a title="Business Growth Course" href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/" target="_blank">Click Here</a></p>
<p>Or call Lenka on 020 7939 9910  to discuss whether the course is right for your business.</p>
<p><a href="http://www.smeacademy.co.uk/testimonials/" target="_self">Read Testimonials for this Course</a></p>
<p>Funding is available via Train to Gain. A Home Study Course is available.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/NAapkwc4hIs&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/NAapkwc4hIs&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Watch the Full Video by <a href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/">Clicking Here</a></p>


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		<title>What Does It Take To Be A Millionnaire?</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/millionaire_business/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/millionaire_business/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:48:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Video Tips]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business link]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
		<category><![CDATA[leadership and management]]></category>
		<category><![CDATA[patrick white]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[recession]]></category>
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		<category><![CDATA[small business coach]]></category>
		<category><![CDATA[sme academy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[train to gain]]></category>

		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1172</guid>
		<description><![CDATA[Patrick White, a Director here at SME Academy, opens up about his background and how he learned the skills that have helped him to dramatically transform businesses all over the world. With 14 successful businesses of his own, each selling for millions, he now shares his tools and techniques with you on his unique Business [...]]]></description>
			<content:encoded><![CDATA[<p>Patrick White, a Director here at SME Academy, opens up about his background and how he learned the skills that have helped him to dramatically transform businesses all over the world. With 14 successful businesses of his own, each selling for millions, he now shares his tools and techniques with you on his unique Business Growth Course.</p>
<p>To find out when the next Business Growth Course starts <a title="Business Growth Course" href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/" target="_blank">Click Here</a></p>
<p>Or call Lenka on 020 7939 9910  to discuss whether the course is right for your business.</p>
<p><a href="http://www.smeacademy.co.uk/testimonials/" target="_self">Read Testimonials for this Course</a></p>
<p>Funding is available via Train to Gain. A Home Study Course is available.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5k-tXiP3I3E&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/5k-tXiP3I3E&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>To hear the full interview <a href="http://www.smeacademy.co.uk/courses/public-courses/business-growth-course/" target="_blank">Click Here </a></p>


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		<title>How to Follow Up On Your Leads</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/how-to-follow-up-on-your-leads/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/how-to-follow-up-on-your-leads/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 09:17:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Video Tips]]></category>
		<category><![CDATA[Business Growth and Planning]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client follow up]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1159</guid>
		<description><![CDATA[Do you have lots of leads but no idea what to do with them? Sometimes our desks can become cluttered with business cards we intend to follow up but don&#8217;t get round to. Following up on those leads are be vital to your business. You invested time and money gaining them, so don&#8217;t let them [...]]]></description>
			<content:encoded><![CDATA[<p>Do you have lots of leads but no idea what to do with them? Sometimes our desks can become cluttered with business cards we intend to follow up but don&#8217;t get round to. Following up on those leads are be vital to your business. You invested time and money gaining them, so don&#8217;t let them just slip away. In this video I discuss how you can follow up with those leads and turn them into business.</p>
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		<title>Bribery &amp; Corruption</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/bribery-corruption/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/bribery-corruption/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 11:50:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Video Tips]]></category>
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		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1151</guid>
		<description><![CDATA[Having a mailing list for your business is incredibly important as it allows you to keep in contact with your potential customers and let them know about your business. Newsletters are so effective however that now everyone is offering them &#8211; so how do you get people to sign up to your offering? With a [...]]]></description>
			<content:encoded><![CDATA[<p>Having a mailing list for your business is incredibly important as it allows you to keep in contact with your potential customers and let them know about your business. Newsletters are so effective however that now everyone is offering them &#8211; so how do you get people to sign up to your offering? With a little bit of modern day bribery and corruption. </p>
<p>In this Video Tip I discuss how you cost effective and attractive things you can offer to entice people to sign up to your mailing list. </p>
<p style="text-align: center;">< <object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/sEpFLvA1mE4&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sEpFLvA1mE4&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></p>
<p style="text-align: center;"><a href="http://www.getmoreclientsmakemoremoney.co.uk">www.GetMoreClientsMakeMoreMoney.co.uk</a></p>
<p style="text-align: center;"><a href="http://www.marketinghelpforcoaches.com/public/Get_More_Clients_Make_More_Money_Home.cfm?affID=hrmcoachin"> <img class="aligncenter" src="http://www.marketinghelpforcoaches.com/public/affiliate/images/25.gif" alt="click me" width="468" height="60" align="top" /></a></p>


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		<title>How to convert website traffic into business</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/sales-and-marketing-articles-video-tips/how-to-convert-website-traffic-into-business/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/sales-and-marketing-articles-video-tips/how-to-convert-website-traffic-into-business/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:44:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[convertion]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sme academy]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.smeacademy.co.uk/?p=1101</guid>
		<description><![CDATA[How to get more business from your small business website. Hannah McNamara, SME Academy Director, talks about how to convert hits and website traffic into paying clients and customers. She explains why offering special reports, ebooks, white papers and mp3 downloads can help with data capture and building an email marketing mailing list. She also [...]]]></description>
			<content:encoded><![CDATA[<p>How to get more business from your small business website.</p>
<p>Hannah McNamara, SME Academy Director, talks about how to convert hits and website traffic into paying clients and customers. She explains why offering special reports, ebooks, white papers and mp3 downloads can help with data capture and building an email marketing mailing list. She also discusses how to put a landing page together and get more people to opt in to your database so you can send them your newsletter, ezine or articles.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/yXMoq-ChSsw&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/yXMoq-ChSsw&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://www.getmoreclientsmakemoremoney.co.uk">www.GetMoreClientsMakeMoreMoney.co.uk</a></p>
<p style="text-align: center;"><a href="http://www.marketinghelpforcoaches.com/public/Get_More_Clients_Make_More_Money_Home.cfm?affID=hrmcoachin"> <img class="aligncenter" src="http://www.marketinghelpforcoaches.com/public/affiliate/images/25.gif" alt="click me" width="468" height="60" align="top" /></a></p>


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		<title>[Video Tip] Using Twitter to get your business in the public eye</title>
		<link>http://www.smeacademy.co.uk/articles-video-tips/sales-and-marketing-articles-video-tips/video-tip-using-twitter-to-get-your-business-in-the-public-eye/</link>
		<comments>http://www.smeacademy.co.uk/articles-video-tips/sales-and-marketing-articles-video-tips/video-tip-using-twitter-to-get-your-business-in-the-public-eye/#comments</comments>
		<pubDate>Tue, 12 May 2009 08:45:42 +0000</pubDate>
		<dc:creator>Hannah McNamara</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[hannah mcnamara]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://67.220.228.20/~jqsakhwa/?p=581</guid>
		<description><![CDATA[Hannah McNamara from SME Academy (http://www.smeacademy.co.uk) gives an overview of how social networking tool and microblogging site Twitter can be used to network and build your business. Liked this video tip? We publish tips like this on a regular basis, so make sure you’re on our mailing list and you’ll be told when we add [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344" data="http://www.youtube.com/v/r7zQJr9AFg0&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/r7zQJr9AFg0&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><span class="description">Hannah McNamara from SME Academy (<a title="http://www.smeacademy.co.uk)" dir="ltr" rel="nofollow" href="http://www.smeacademy.co.uk%29/" target="_blank">http://www.smeacademy.co.uk)</a> gives an overview of how social networking tool and microblogging site Twitter can be used to network and build your business. <span id="more-581"></span></span></p>
<p><strong>Liked this video tip?</strong></p>
<p>We publish tips like this on a regular basis, so make sure you’re on our mailing list and you’ll be told when we add new video tips and articles to the site. You are automatically added to our mailing list when you download a copy of our FREE e-book ‘10 Ways to Sabotage Your Own Business: Are you making these mistakes?’ <a href="../index.php/courses/other-products-services/downloads/10-ways-to-sabotage-your-business/">Claim your copy now here</a>.</p>
<p><span class="description"><strong>Transcript</strong><br />
</span></p>
<p>The whole world’s a-Twitter or so it would seem.  Every day there’s a news story in the paper about a celebrity who uses it or about how twitterers have spread the news about an event.</p>
<p>I’ll be honest.  I didn’t really get it.  It looked like the biggest waste of time ever when I first saw is and after all, did I really want to know what someone had for breakfast or read details of their latest bowel movement?  That was until I actually tried Twitter.</p>
<p>Micro-blogging.  That’s what it’s called.  You update your profile throughout the day with the answer to a straightforward question, “What are you doing?”  You can post details of what you’re up to, links to the articles you’ve written, or share links to funny stories or interesting news and put just about anything on there.  But that’s not really the point.  The real power of Twitter is in the networking.  It gives you direct access to people who might not otherwise return your email or have a PA send you a standard response.</p>
<p>When I started out on Twitter I added a few people I knew and then looked at who they knew and  I was actually quite surprised that a lot of the people I knew, knew each other.  I could see who knew who and who chatted to who.  It seemed more instant and more interactive than Facebook.</p>
<p>From what I can see, if you’re thinking about using Twitter for your business it’s a great way of building your network and chatting to other people who serve the same sort of market with a view to collaboration, joint marketing, cross-promotion or joint ventures.  Don’t treat your Twitter ‘followers’ as newsletter subscribers.  If you do, you’ll come across as spammy and self-centred.  Instead get to know them, share stories, comment on their status and generally just get involved.</p>
<p>One way to do this is to keep any eye on what other people are posting on Twitter and when you spot something interesting that you’d like to share with other people ‘Retweet’ it.  That means you put the letters RT, then the person’s username in front of the post that they’ve just written and everyone who follows you will see what you’ve retweeted and where it came from.</p>
<p>If you’re not already on Twitter, it’s worth getting yourself on there – even if it’s just so you have a profile listed and nobody else registers your name or company name.</p>
<p>There are lots of useful applications set up to help you manage your Twitter account and if you’re already on Facebook, you can set things up so that your Twitter updates feed into your Facebook status so you’re not creating more work for yourself.</p>
<p>Happy Tweeting!</p>
<p>For more video tips and articles go to:  <a href="../">www.smeacademy.co.uk</a></p>
<p>[END TRANSCRIPTION – 00:02:39]</p>


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